Benefits of a pitch review

Benefits of a pitch review

Not only do you get a sense of relief that the pitch is going to be the very best you can deliver. You will know that the process of becoming pitch perfect will ensure that future pitches are also going to be great.

It won't only be the account managers that benefit. The creative staff will be motivated because they know what is required.

A pitch review might also highlight hidden strengths and weaknesses in other areas of the agency. For instance it will reveal the strength of the client relationship, how compelling the presentation skills are and how competent the agency is at negotiating.

Delivering the best pitch does not guarantee that you will win every time. But even coming second can have its rewards. A losing agency with a good pitch might be asked to return if other projects appear. A poor pitch does not get another invitation.

How much will it cost?

As a guide, the average review costs £250+VAT and travel costs.

Does it Work?

Here is one example of a pitch that was completely turned round. The client brief asked for evidence as to HOW they would deliver the specialist marketing services being pitched for. It was clear to me as an independent outsider that the client recognised that the agencies being asked to pitch were competent in general terms but wanted to be convinced as to how the agency would tackle it.

The initial pitch spent too much time selling their general marketing expertise. Slide after slide focused on previous client wins, existing clients, past performances. Statistics were fired like a machine gun. But in the entire 25 minute presentation, the agency did not once answer the question the client had posed. HOW will you do it for me, the client?

We worked with the team and in so doing turned their fortunes around. We cut out all the background material. We put up one slide that highlighted the breadth of expertise and experience and if the client needed more then the agency would supply it. We spent 60% of the time easing the client's pain. By the end of the pitch it was clear that they were convinced and the agency was awarded the contract.

How does it work?

Everyone has butterflies when they pitch. The secret is to make them fly in formation!

Confidence comes from knowing that the sales pitch is crafted to maximise the benefits to the specific client. The Perfect Pitch Review will ensure that all the various components of the pitch are buffed up, in the right place and presented well. Most importantly the clients needs and wants will be addressed.

Why The Business CoPilot?

As a client side international marketing manager I have had the misfortune to sit through pitches from hell and feel confident that I know what is needed and how best to deliver it.

After being put though enough Pitches from Purgatory I have worked out how to be Pitch Perfect and want to pass that experience on.

What next?

If you want your pitch to be the best it can be then simply pick up the phone and call us on 07956 532963 or email me on pitchreview@businesscopilot.co.uk for a pitch review. It is that simple.

We will review the clients brief in advance, watch a full dress rehearsal and then offer any comments as to how to make it the dream pitch.

How much will it cost?

As a guide, the average review costs £250+VAT and travel costs.

We all know that pitching is hard. But with the right framework, processes and systems they can be the difference between winning work and losing a key account or a major project.

All the very best to you and the team at the next pitch.The telephone number if you want to call is 07956 532963.

The Business CoPilot -  offer training solutions that ensures your company remains competitive. The programmes encourage the delegates to think about their impact on the business and how to maximise it.

If you would like to know more about how we can help, please call us on 01179 9047874 or email us.