As a business owner you will know that to attract, engage and delight your customers in to order to build a sustainable sales pipeline is very hard work.

It demands a robust process that is followed consistently.

It requires that your business has in place the necessary skills and attributes to ensure that you can ATTRACT, ENGAGE and DELIGHT the people that want your products or services.

Not sure what the various attributes are?

I believe they fall into three categories:

  1. People
  2. Process
  3. Performance

These are subdivided further into fifteen sub-headings for each of these three prime categories above.

We have created a checklist of these attributes for you to assess your capabilities. You can complete the checklist to score your abilities from strong through average to weak.

You can also ask your senior management team to complete the assessment and then compare their views with yours.

Reviewing the outputs from the checklists will highlight those areas of the business that need urgent attention and those that are working well.

Click here to email me and I will send over the ATTRACT THE RIGHT CUSTOMER checklist.

If you would like to discuss the report with me, scan a completed copy and email it to me at along with your telephone number and I will call you.