Yes, I know it is a bit clichéd. But we have sound evidence that most small firms do not plan well enough to ensure that they grow in a way that is sustainable and profitable.
Personally I have no problem with a one page business plan that resembles an action list rather than the deep, structured formal plan. It reflects where they are and most probably the variability in the environment in which they are seeking to operate.
Anyhow, back to the evidence. We asked 35 people to complete a Gap Analysis of what they need to strengthen the most. The response was a need to have a plan and have goals and objectives to make the plan happen.
If you want to add your insights to the research, do feel free. Business strategy assessment.