With the internet’s wealth of free content, we are all used to getting something for nothing. Whether it’s sharp insights from a blog, a song streamed through Spotify or a tutorial watched on YouTube, you can get most things for free somewhere on the internet (though quality might not always be guaranteed).
This culture of free access to information is not limited to the internet. Actually, giving something away for nothing (think loss-leaders and taster products) has been a tried-and-tested part of the sales process for a very long time.
But why, you might ask, should you waste valuable time giving your services away for nothing? You might have plenty of paying customers, but if you don’t have more in the pipeline, offering a freebie can provide a great boost.
You build trust
A free use of your services builds trust with the customer and gives them an opportunity to ask you any questions which might be preventing them from buying. They can experience first-hand your expertise and see exactly how the product works.
They get to try something new
Giving your customer the opportunity to experience your service for nothing offers the perfect excuse to step outside their comfort zone and try something new. The freebie offer is particularly useful for things which people are unsure about or don’t quite understand. Showing is far more effective than telling.
Start building a relationship
Most people understand that they will be required to give something, whether it’s their email address, feedback or something else of use to you, in return for their freebie. It also gives you and the customer an opportunity to see you’re the right fit for what they need.
Engage with a wider audience
Hand in hand with relationship building, the freebie gives the customer a chance to engage with you and vice versa. Eve
n if they don’t become a customer following their freebie, stay in touch using your newsletter and social media, in case future offerings will be better suited to them or their contacts.
Perhaps you could offer a free consultation, if your business suits this concept, or hold an event to display your expertise in a certain field. Make sure you get at least an email address for anyone you meet with and keep in touch!
Practising what we preach: We offer a free 90-minute one to one meeting to gauge how well we’ll work together and what we can do to help you achieve your business goals. To see how well our freebie works, get in touch and book your one to one now, by emailing firstname.lastname@example.org or calling 0117 317 8147.