Marketing in 3 logical steps

Marketing doesn’t need to be hard!

But key in the term “marketing books” into Amazon and this is what you will see – 1-16 of over 100,000 results for “marketing books”!

Over 100,000 results!! Mind blowing…

So how can you make sense of your own marketing with that number of resources to access.

Here are the 3 Steps to making your marketing work:

  1. Where are you now?
    1. Work out in detail where you are right now. Some headings might include:
      1. Finances – what cash does the business hold to invest in marketing activities
      2. SWOT – work out your Strengths, Weaknesses, Opportunities and Threats
      3. PEST/SLEPT/PESTLE – do an external analysis of what might impact your business in the next 3 years – negative and positive
      4. Competition – how strong or weak are they compared to your offering
      5. People – how good are your team for scaling your business
  2. Where do you want to be? What is your Vision?
    1. Start with the numbers – what turnover/profit are you looking to make
    2. Which product or service that you offer has the best chance of scaling
    3. Is there space in the market place for your expansion plans
    4. What resources do you need to make this happen
  3. How will you get there
    1. Write out the plan – As complex as needed, as simple as possible
      1. SOAP – Strategy On A Page – keep it as short as possible
    2. Communicate it to the team – refer to it frequently and regularly
    3. Reward behaviours that make the plan happen

If you want any help – call us on 0117 230 3166 or email me at robh@businesscopilot.co.uk for a free 30 minute chat about your business plans.

Or go here for a more detailed marketing planning framework

 

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