In Start With Why, Simon Sinek say that good business leaders start with ‘why’.

Start with Why

Most of us start with what we do. The service we offer, the products we promote.We spend time polishing it to make it shine brighter in the hope that in doing so it will attract more attention.  We seek external validation via testimonials, likes and so on.

We have to do that. Enhancing the offering is essential. But only after the question why has been answered.

Why why?

Because until we can find why, we are at risk of missing the point. For instance, if train companies understood why people travelled on their trains, they would have understood that there were rivals in the wings. Literally. Planes and cars would change the travel industry for ever. But the train companies saw their mission as selling seats on trains. Most people wanted to get to the their destination quickly.

Top tips

Here are a few questions to get you thinking:

  1. Why do people buy from me
  2. Why do people buy from my competitors
  3. Why don’t people buy more from me
  4. Why are they not willing to pay more for what we do

Have a go.

Ask yourself why do you do what you do and why do they do what they do. It might show a rich stream of innovative thought and release the creative pressure to inspire others.