Tag: Executive Coaching

DISC Personality Assessment

Personality Assessments – DISC 


Organisations are made up of individuals, each of whom is unique. Gender, age, experience, skills, aptitudes, upbringing and so on. They each have strengths, limitations, motivational needs and have their own individual preference as to how they wish to be treated.


Seek to understand and be understood


If we can understand ourselves more, then we can enhance the way that we interact with those around us.

The DISC Personality Assessment helps us to decode the language of behaviour, the way we interact with one another and within groups.  What does DISC mean? It is an acronym made up of the first letter of each of the main personality traits.


  • D    = Dominance
  • I      = Influence
  • S    = Steadiness
  • C    = Compliance.


In less than 20 minutes the assessment provides an accurate insight into how you behave at work, answering questions such as: what are your strengths and limitations? How do you communicate? What motivates you? How can you enhance your value in the work place?


DISC – what it means  –  have a look at how it works here.


How does it work?


Research has shown that behavioural characteristics can be grouped together in four major areas called personality styles or traits. People with similar personality profiles tend to exhibit specific behavioural characteristics common to that profile.

Knowing who you are, what motivates you and almost as important, what demotivates you, is the foundation of a successful and fulfilled life. It means you can play to your strengths and work around your limitations.

Once you know how you would like to be treated, it gets even better.  Once you have a full grasp of your own self-image, you can then start to discern how others might think, act and feel.

After years of research we have concluded that the best determinant of personality traits or styles is the DISC personality assessment.


What do I need to do?


It is a simple online personality test comprising 28 questions. It takes less than 20 minutes to complete.

Our DISC personality assessment gives you the means to motivate, stimulate and encourage people in your organisation by raising people’s self-awareness, self-esteem and confidence.


What are the benefits of assessing personality or temperament?


Here are the key benefits:

  • Makes a good team great by building mutual understanding
  • Increases motivation as each person is treated uniquely
  • Improves communication and trust
  • Becomes a powerful force for change
  • Turns around underperforming teams
  • Enhances personal and team courage – breaks down the blame culture


Does it show ‘good’ and ‘bad’ qualities?


No. It provides an understanding of how a person prefers to behave at work and the characteristics they will demonstrate. There are no ‘right’ or ‘wrong’ answers or ‘good’ or ‘bad’ qualities.


If you want to know more about how the Business CoPilot DISC Personality Assessment can help you or your team call us now on 0117 317 8147 or email me at robh@businesscopilot.co.uk. If you wish to purchase an assessment, the cost is £133.50 plus VAT.

Tomorrow’s successful people will seriously raise their game and seek help to do so

Executive coaching and mentoring are here to stay. Why? Because life in business today is too complex, too fast paced, too diverse to make sense of and practice on one’s own. It gets worse. We have lost time. Time is now only for doing. Time as we have said previously is a perishable commodity and employers need to extract all the value they can in the doing. So we end up just doing.

It is a sad loss. We have lost the time we used to reflect, to ponder, to wander, to meditate. When we had time, we used it to allow our subconscious to feed our conscious minds. We absorb data and information but then don’t have time to join the dots up to ask what does it mean. Is there a pattern here, is there more to this than meets the eye, can I use all of Kipling’s 6 honest serving men to cleave the Gordian knot that our lives resemble.

Executive coaching and mentoring a daffodilWhat would Wordsworth have missed had he not wandered lonely as a cloud that floats on high o’er vales and hills. And in so doing deprived us of one of the great opening lines in poetry.

This week our call to action is a simple one. Take one problem, take one hour and just use as many thinking tools as you can muster and see what you come up with.

That in a nutshell is why coaching works. It is a way to recover time, to use it more wisely and embed a template to enrich our lives.

Have a go. One hour, one problem then ready, steady, think.

“The unexamined life is not worth living”

Executive development and coachingThis quote is attributed to Socrates by Plato (according to Wikipedia). Socrates made this point as part of a wider discourse on the need to “converse about virtue” daily. In essence, to think, reflect and discuss life in the context of purpose and meaning.

There are many other similar quotes that illuminate the need for purpose and direction to make life relevant to oneself and those around you. “Where there is no vision, the people perish” (Proverbs 29:18).

And this from Alice’s Adventures in Wonderland:

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“–so long as I get SOMEWHERE,”Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

We find this state of mind is prevalent in many of the people we meet who decide not to take up coaching or mentoring support. Not all; some people have a very clear flight plan and stick to it, never blown off course by the buffeting storms that inhabit the business world today.

For many though, they are tossed like a cork in the sea. Blown where the wind blows them, a hostage to events that are actually controllable if they had a direction to head in.

Our view is that every person, and every organisation should have a guiding vision, a sense of direction, a place to aim for. To achieve this they need to examine themselves thoroughly. To be ruthless and kind, harsh yet gentle, external and internal. To look through the cockpit window and say to themselves – this is where I am heading, no matter what.

I will end with another quote attributed to Socrates, as he seems to be able to sum it up better than I ever could:

“In every one of us there are two ruling and directing principles, whose guidance we follow wherever they may lead; the one being an innate desire of pleasure; the other, an acquired judgment which aspires after excellence.”

In business, we suggest you aspire to excellence through purpose. You might even find some pleasure in it.

Five steps to a marvellous marketing strategy

To doSo, you’ve written your business plan and you can’t wait to put it into practice. Excellent! I’m excited to see how it goes.

But wait – where’s the marketing strategy? There’s no mention of your customer, or how you will reach them. Why not?

I may be misrepresenting you, (and if so, I’m sorry!) but the fact is that many businesses of all sizes underestimate the value of a marketing and don’t include it in their plans.

Failing to include a detailed, achievable marketing plan from the beginning can mean that marketing becomes a reactionary (and therefore inconsistent) process rather than a clear strategy (which is what really works).

GrowthAccelerator suggested these five tips for creating a solid marketing foundation which will weather the changes inevitable in a fast-growing business.

1)      Embrace it and commit to it.

Deciding what you’re going to do is the easy bit. It’s putting it into practice which takes time, dedication and effort, but it is also this which makes it work and brings you the benefits (basically, more customers).

2)      Link it with your key business growth drivers.

Marketing isn’t separate to business, it’s a valuable part of it and should be treated accordingly. Make sure it’s integrated with the business plan, using the same concepts and key drivers as you do for processes, finance and business strategy.

3)      Make it achievable and measurable

It can be easy to talk about grand plans for marketing, and find that they are more difficult than you expected. Think about how much time and manpower you can allocate to marketing, and be realistic. Measuring your outcomes is key to finding out what works best, and calculating your marketing ROI.

4)      Assign responsibility and ensure accountability

Make sure those responsible for the marketing strategy know what is expected from them, and review regularly to ensure accountability.

5)      Review, revise and improve

Looking back to step 3, the value of making a target measurable is using those measurements to improve what you’re doing. If something doesn’t seem to be working, don’t always discount it, as some tasks need time to build and gather momentum. Most important is identifying what has worked, then sustaining and improving on those factors. Include marketing in all review meetings, to ensure it is discussed alongside and as part of the key business drivers.

You can read the original article here.