I cannot recall how many times I have started my blog posts with something along the lines of “Being in business is hard” or “Being successful in business demands intense focus”. So I was intrigued when I come across a book that promises to help.
In essence I liked the book, it is easy to read and has some nuggets to take away. It uses a formula based on what they call the Focusing Question. Using solid theory such as the Pareto Principle or 80/20 Rule, they expound how to make the most of your time. Good stuff.
But I was left feeling a little underwhelmed. I reflected and concluded that it ultimately doesn’t work, not because there is anything wrong with the initial premise, the logical thought processes etc, but it doesn’t work as it starts with an incorrect assumption. The assumption they make is that by knowing what I need to focus on as single mindedly as they make out, I can then JDI – just do it. If I was an automaton, then fine, but I am not. I am a fallible, inconsistent, unpredictable human being and this kind of artificially induced rigour doesn’t work as a game changing model of behaviour.
I did pick up some useful titbits and a few insights but to boil all the complexity of being a human in the complex environment we call business into ONE Thing just leaves me cold.
What do you think?