“Creating an inspiring vision that pulls everyone in the business along is key to success, helping us navigate the ups and downs of the current business roller coaster.”

For our second monthly View from the cockpit feature, we spoke to Neil Wilkins, Managing Director of Viper Marketing.

Viper Marketing is a leading marketing agency based in Bristol. Neil and the team have many years experience in helping large and small organisations develop long-term and profitable customer relations. They specialise in creating strategy, planning campaigns and providing training and mentoring.

We asked Neil some questions about Viper’s unique vision and how it aims to overcome challenges facing it in 2013.

How would you describe the vision for Viper Marketing? Where do you want to see it go?

Our vision is to guide people and companies towards using profitable digital marketing and communications. To achieve this we ourselves need to be a sustainable marketing business that focuses in four key areas: strategic planning, tactical campaigns, training and mentoring.

Our business model is one in which we live and breathe the world we evangelise. We don’t have offices or paper and exist virtually, online – and not just in the UK, as we have proven our model works by establishing an office in Cairo, Egypt.

Neil Wilkins, Viper MarketingHow do you set yourselves apart from other businesses and ensure the growth of Viper Marketing

Franchising: to grow our business over the coming years in a cost effective, progressive and controlled way we decided to franchise. By turning all of our services into products which can be learned and shared by franchisees, we are able to duplicate what we do in different areas across the country and internationally. This flexibility and adaptability is part of where we see our business going in the future.

The essence is that we can support our franchisees from wherever we are, anywhere in the world… Again, all part of our exciting anytime, anywhere ethos.

What challenges do you envision being faced with as you grow? 

One of the biggest challenges our clients and potential franchisees face is a perceived low level of confidence. There has been so much hype in the media recently about the current economy and lack of growth, which has inevitably impacted on us all.

The companies that are still growing and profiting are those that are planning and looking beyond the current horizon and then putting in step by step milestones in the right direction towards hitting their goals. The old adage of working on your business and not just in your business has never been truer than it is today.

Creating an inspiring vision that pulls everyone in the business along is key to success, helping us navigate the ups and downs of the current business roller coaster.