Tag: strategic sales management training

Brand loyalty – mistakes that are frequently made

Here below is a synopsis of an excellent blog post by Randy Bowden. He argues that most business owners miss the point when it comes to building brand loyalty

“Customers want a business they can come back to again and again for the things they need, that they feel comfortable purchasing those items, knowing they are getting the right items. It is, however, easy to make mistakes when building brand loyalty that may haunt a business the rest of its days.

1. Forgetting What The Customer Wants

It is important to keep what the customer wants in mind as a business owner builds loyalty. Business owners need the loyalty to go deeper below the surface.

2. All Hype, No Substance

It is easy to think about customers are object you are trying to attract them and forget they are people. So, avoid making claims about the business without the substance to back it up.

3. All Sell

One of the worst things a business can do when building brand loyalty is focusing on the next sale. It is like being bombarded by telemarketers. No customer likes that.

4. No Engagement

Engagement can simply mean a conversation or acknowledgement that the business heard their words and will take the appropriate action. The strong emotions, such as humour, connects them to your brand and encourages loyalty.

5. Poor Customer Service

No matter how well you do everything else, how those behind the counter treat the customer is still one of the best ways to build customer loyalty. So, never forget that your brand extends beyond the physical.”

As the saying goes, there is no second chance to make first impression. Working hard on ensuring that the client or customer has a smooth path through the purchase is probably the best way to build brand loyalty.

Business CoPilot Announcements

Hi,   
We have some announcements to make!!

The Business CoPilot is broadening it’s offering.

We are adding strategic sales management to the business and executive coaching portfolio.
The simple reason being that  our clients tell us that sales and sales strategy is at the uppermost of peoples minds when growing the business. And we can help them through that journey.
Rob was recently awarded Fellow status of the Institute of Sales and Marketing Managers underpinning our credentials in sales strategy.
Our existing clients will see no change in the relationship and no change in the current arrangements. Just that the future Business CoPilot marketing material will be aimed more at bringing in new clients that are seeking support on their sales strategy.
More to follow…
Have a business issue to resolve?
If you’d like to come and meet us to talk through your sales strategy, or if you’d like more information, please call us on 0117 317 8147 or email robh@businesscopilot.co.uk.
Best wishes,
Rob and Nick